Destination CrossFit
Eighth anniversary video celebrating the gym’s mission and community
The welcoming atmosphere at DCF has energized Michelle Ramos and her friends.
DCF enables Joe Dixon to incorporate fitness into his family’s busy schedule.
Celebrating a Community
Destination CrossFit is aptly named — it is the place for people in the Walla Walla Valley desiring to get fit via a variety of functional, high intensity movements in a community environment. Owner Nikki Sharp founded the gym on the idea that people “go farther and better when [they] work together,” and she built the DCF around the values of caring, connecting, and creating.
For the eighth anniversary of DCF, I created this video celebrating the gym’s mission and community. Then, leveraging the library of footage I’d captured, we began a ten week social media campaign to explore the gym’s impact and its members’ stories in more detail.
DCF’s community has helped Christina Caldwell become her best self.
At DCF, “the goal is just to get fit.”
Coach Spotlight Series
At Destination CrossFit, the goal is to “Get Fit. Live Happy.” All of the coaches care deeply about bettering the lives of the members, both inside and outside of the gym. However, each coach brings their own personal background, specialties and motivations to their classes.
To highlight this I created a series of three social media videos for each coach, focusing on what inspired them to become a coach, what success stories they’ve witnessed, and what their fundamental advice for every member is.
2024 CrossFit Open Event Photos
