A New Marketing Channel
Email Mavens specializes in email marketing campaigns and strategy for wineries. In 2024 they decided to launch a YouTube channel to broaden their reach and share their expertise. YouTube is the second biggest search engine in the world, and video is a powerful tool to spread knowledge and create a personal connection between brand and audience.
Crafting a high-quality presentation was critical to establishing the credibility of Email Mavens, but conveying the personality and energy behind the brand was equally important. To achieve this balance, I created a professional and efficient setup where Email Mavens owner Erica Walter could shine.
Before And After
In this behind-the-scenes video, I demonstrate how I use lighting to help Erica make a professional impression on the Email Mavens audience.
A still from an Email Mavens training course
Upgraded Training Content
In addition to creating content for the Email Mavens YouTube channel, I also overhauled their video training courses. By re-filming the content I was able to improve the presentation quality. Meanwhile, now free of the technical challenges, owner Erica Walter was able to focus more on providing valuable information to her audience.